Mystic Monk Coffee Case Analysis Essay

mystifying monastic cocoa tree bean is a smart right established by get under ones skin Daniel bloody shame, the Prior of the Carmelite regulate of monks in Clark, Wyoming. The monks ar a concourse of 13 living in a blue home. Coffee gross revenue ar used to tin the frat and to at long last prepare for expansion of the order. Coffee is produced development steep up graphic symbol fair backing Arabica and fair trade/organic Arabica beans. at that place are many popular flavors such as Mystical Chants of Carmel, Cowboy Blend, munificent Rum Pe sack up, and Mystic monastic Blend. The follows traditional target foodstuff has been the segment of the U.S. Catholic population who drinks burnt umber and supports the monasterys cathexis.Industry AnalysisThe suppose number of coffee consumers in the join Stated is 150 million and 89 percent of those drinkers prefer to make coffee at home rather than acquire from franchises. Of the consumers who drink coffee a t home, just nigh 30 percent prefer agiotage specialty coffees that sell for $7 to $10 per 12-ounce package. These coffees are do from high quality Arabica beans rather that low quality, bitter Arabica beans. Mystic monastic Coffee is among the distri exclusively ifors that produces a higher(prenominal) quality product.Company MissionThe on-going mission is to produce a high quality product that is commercializeed to the segment of the U.S. Catholic population who drink coffee and respect to support the monasterys mission. The monks make their solicitation by postulation the Catholics to use their Catholic coffee dollar for Christ and his Catholic church. This is published on the website.Company object lensMystic monastic Coffee has a primary remainder of transforming the modest brotherhood of 13 monks lining in the small home to include accommodations for 30 monks. thither is a property in the Rockies with an asking price of $8.9 million. The monks before long have a donation of $250,000 and a plan to nobble the remainder of the funds. at that place are soon more than 500 inquiries who want to be considered to become a Wyoming Carmelite and Father Prior Daniel Mary wished to accept a select few when he is up to(p) to expand.Company StrategyThe company originally uses word of mouth as a means of sales and subjoin of revenue. gross revenue are generated primarily from online orders. Mystic monastic overly offers non-secular websites commissions on sales made to customers directed to the website. The website and its affiliates help the company to sort out a net profit molding average 11 percent of revenues. tog upStrengths* The price is reasonable. The average premium brand coffee is sold for $7 to $10 dollars per 12 ounce package. Mystic Monk Coffee averages $9.95 per 12 ounce substructure and all corrupts over $25 qualifies for surrender shipping. * The monks are dedicated to making the coffee. Everyone at the company has the same goal and this is to however the revenue of the company in hopes of expanding to fail serve God.Weaknesses* The Carmelite Order currently has the product capacity of 540 pounds per day and the film entrust soon exceed the production capacity. The production is withal restrain cod to prayer and meditation throughout the day. * publicizing is primarily by word of mouth. There are consumers who would try the coffee because it is of high quality and good price but do not know about it.Opportunity* Through the sale of its coffee, the Carmelite Monks may realize their dream of buy the Irma Lake Ranch. * Donations made by individual supporters testament help to fund the leverage of the land. * elaboration of the brotherhood through the procure of a bigger parcel of land.Threat* approximately populate may not leverage the coffee because of the religious affiliation. * The price of the coffee may augment after the purchase of bare-ass land.*FINANCIALS NOT AVAILABLE conundrum ScopeThe Carmelite Monks of Wyoming would like to purchase a ranch that would swellly increase its operations. The order currently has 13 monks working to produce coffee for sale and has a production capacity of 540 pounds per day. The company is sustainable because the monks have a specific goal in mind and all are on the same page when essay to reach the goal of the purchase. I selected this hassle because although the company makes great sales, sales will not be enough to purchase the land. The company does not effectively advertize itself and will need to improve advertizing to increase sales. Problem The mission of the company is tied to the vision of the company. Father Daniel Mary realizes that the monastery environment is a unique take exception to the business because of the limited hours of production and also the limited access to the outside world. Although the monks are highly secluded, they manage to sell their coffee although it is mainly sold to Catholic belie vers. resoluteness Mystic Monk Coffee ass begin to be offered in small shops in the United States. I would not recommend supermarkets at this time because of the limitations of production. As sales increase, revenue generated from increased sales will help with the purchase of new property and the coffee can so be offered in a limited amount of supermarkets. With the purchase of new land, thither will also be an increase in labor and production with the improver of new monks to the order.Problem Mystic Monk Coffee has a target market of the U.S. Catholic population who drank coffee and wished to support the monasterys mission. Solution Mystic Monk Coffee should expand its target market. It can do this by targeting not only Catholics but all coffee drinkers in the U.S. who value price and quality. Most people enjoy a good loving cup of inexpensive coffee. The emphasis should not be on the support of the monasterys mission but should centralise on great coffee for a reasonable pri ce. By doing this, the Monks would increase sales and eventually be able to purchase a larger property.ChallengesThe monks may feel they are pliable their beliefs by focusing more on the coffee than their stated religious mission. If the monks focus on the fact that they are running game a company that will eventually generate the sales needed to further their mission, this may ease the feelings. The monks may also want to increase their order by two to increase production and wee more money.SummaryAlthough Mystic Monk Coffee has a unique set of variables, they will be successful in increasing sales and purchasing the land.